How to send footage to an editor
- Group files per project, and keep original camera files where possible.
- Include audio files, brand assets, and any reference videos in the same folder.
- Note which takes you like and which can be ignored.
Content guides
Better content starts
before the edit.
Short, practical guides to help you capture and prepare footage that edits well.
How to record better talking-head content
- Frame at eye level with the light source in front of you, not behind.
- Record audio as close to the subject as your setup allows.
- Leave a short pause before and after each take to give the edit room.
How to plan a short-form video
- Decide the one idea the video should land before recording.
- Write the hook first, then the payoff, then the call to action.
- Plan supporting shots or B-roll that show what you're describing.
How to prepare for a content shoot
- Build a simple shot list grouped by location and outfit.
- Batch multiple videos in one session to get more from the setup.
- Bring products, props, and anything you want featured on screen.
How to write a strong video hook
- Lead with the outcome, tension, or question — not an introduction.
- Match the on-screen visual to the spoken hook.
- Write three versions and let testing decide.
How to give effective editing feedback
- Send notes in one consolidated pass instead of a trickle of messages.
- Use timestamps so every note points at an exact moment.
- Explain the intent behind a change, not only the change itself.
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