How to prepare footage, brief a project, share brand assets, and give feedback that gets you to a final cut faster.
01
Sending footage
Organized footage means faster, better edits. Before sending, group everything for one project together.
One folder per project, named clearly with the project or client name.
Keep original camera files rather than re-compressed or screen-recorded copies.
Include separate audio recordings if you captured any.
Add a short note listing takes you want used and takes to ignore.
Tell us the deliverables you expect — how many videos, and for which platforms.
02
Project briefs
A few lines of context up front removes most of the guesswork later.
Desired video style
Platform
Target audience
References
Brand assets
CTA
Desired length
Important messaging
03
Brand assets
Send these once and we'll keep your creative consistent across every project.
Logos
Fonts
Brand colors
Brand guidelines
Existing graphics
Examples of previous content
04
Revision feedback.
The clearest feedback is timestamped and consolidated into one message. Watch the full cut, note every change with the time it happens, then send it all at once — it keeps revisions to a single pass.
Tell us the intent behind a note where it helps, and flag anything that must stay exactly as-is.